When planning for your upcoming show, it’s important to remember that a marketing and ticketing strategy will ensure that you generate as much revenue as possible!
1. Tell your guests how to get tickets
Any promotional materials should always include information about how to purchase tickets. Having a QR code on every show poster or a link on every social media post will make it easier and more accessible for your guests to purchase tickets.
2. Put your tickets on sale early
Digital ticketing makes ticket sales more accessible to your audience. Make sure you give your guests plenty of time to purchase their tickets. Tickets should go on sale at least a few weeks before opening night.
3. Sell season tickets and packages
Season Tickets can be used to allow your guests to purchase tickets for all performances in one transaction. These sales give you early access to revenue so you can buy paint for your set or increase your costume budget.
4. Keep tickets on sale through curtain
It’s important to keep your tickets available for sale through the curtain, or even through intermission. With digital ticketing, your box office inventory is always live and your guests can quickly receive their digital ticket before scanning it at the door. Keeping tickets on sale as long as possible streamlines your box office line and reporting while increasing sales.
Lisa Perchinske 
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